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Decision Making Bias

by Shane

Photo Credit: Anne-Lise Heinrichs

Photo Credit: Anne-Lise Heinrichs

What is the name of the phenomenon whereby people over-value the opinion of someone they know relative to the results of, say, a survey sampling thousands of people on the same issue when making a decision?

Thanks.

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Dec 28, 2010
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decisions
by: Anonymous

I call it trust and common sense

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